YOUNG WAYNE
NBA 2K’s ON-COURT EMCEE

Young Wayne is a comedian, host, and actor known for his voice in the popular sports video game series, NBA 2K (2K24-2K26), which reaches 12 million gamers.

As the first-ever NBA 2K Streetball Emcee, Young Wayne wanted to share his story, from his grassroots basketball days in Chicago to becoming one of the faces of the NBA 2K franchise. In NBA 2K24, gamers were introduced to Young Wayne, marking the debut of the first-ever On-Court Emcee. 

To highlight his Midwest blue-collar work ethic and unique hosting talent, we developed a campaign that showcased his journey and personality to new fans. Filmed on the basketball courts of Los Angeles, the videos showcase Young Wayne's electrifying energy, immersing fans in his world and bridging the gap between the video game and reality.

This introduction aimed to familiarize gamers worldwide with the multitalented host. This series reached over 25,000 viewers and garnered more than 20,000 views on Wayne's personal social media channels, which led to a featured segment on NBA 2K.