CHICAGO STARS – TOGETHER STRONG
Role: Marketing Manager
2025
The Chicago Stars partnered with NAMI Chicago to deliver an unforgettable pre-game mental health activation for the 5/10 "Together Strong" match, supporting women's health.
I worked closely with the Stars' community relations team to transform a 20 x 20 turf area into a light yoga instruction space led by NAMI Chicago Wellness Manager Robyn Rabicke. Our goal was to provide an interactive mental health and wellness experience as part of the pre-match Fan Zone area presented by Jameson.
We also collaborated with the Chicago Stars digital team and midfielder Cari Roccaro to record a video reel promoting NAMI Chicago's presence.
Delivery
Creative Strategy
Social Media
Experiential Design
Brand Activation
Credits
Chicago Stars
Robyn Rabicke
Lizzy Rodriguez
NAMI Chicago Executive Leadership Team
Abby Ferguson
Chicago Stars’ Community Relations/Brand Team